Seeing for Ourselves.
This 501(c) (3) non-profit specializes in empowering those whose public images have been defined by others to take control of their own narrative. SFO was founded by George Carrano. The non-profit became NYCHA's partner in 2010 when it brought Project Lives to the housing authority. SFO in turn partnered with Kodak, Dell Computers, and Duggal Visual Solutions to support the program. Project Lives is SFO's first publication, but another is already in the works. SFO has also assisted NYCHA in the production of a number of videos.